This is our first of our new weekly series highlighting the best posts of the week in Facebook Marketing from around the web. Subscribe to our blog at the box on the right to get this and our other posts sent to your inbox! 
10. With News Feed Unable To Handle All Of Our Content, Graph Search Will Lift Facebook Engagement
Author: Drew Olanoff, TechCrunch
Why Read It?
Olanoff brings up some flaws of the Newsfeed that hinder a Facebook user’s experience on the site. He cites interesting ways how Facebook can [and probably will] use Graph Search to boost engagement on the site, mainly by resurfacing old content that would otherwise fall off the Newsfeed hours after it was created.
9. Facebook Rolls Out New, Bigger Link Previews In News Feed
Author: Justin Lafferty, AllFacebook
Why Read it?
Links generally don’t perform as well as other post types for most Pages on Facebook. This new change may help drive more reach and engagement– and thus referral traffic– from Pages back to their website. This is big news that shouldn’t be overlooked.
8. 5 Facebook Ad Tips to Maximize Your Facebook Campaigns
Author: Andrea Vahl, Social Media Examiner
Why Read it?
Andrea points out some of the new things to be on the lookout for with Facebook’s new Ads interface. She breaks down everything here from your advertising options to bidding for ads, with the intention of helping you get value out of every penny you spend on Facebook.
7. Facebook makes recommendation stories in the feed more visual
Author: Brittany Darwell, Inside Facebook
Why Read it?
Until this change happened, recommendation stories seemed to be relatively hidden on Facebook. They didn’t stand out too much, and rarely made their way into the Newsfeed. Prominence for these stories could mean a lot for small businesses, potentially helping them gain more likes and ultimately customers.
6. What Can You Search For On Facebook Graph Search?
Author: Josh Constine, TechCrunch
Why Read it?
This gives you a great look into what Graph Search on Facebook actually looks like. Josh was one of the lucky few people who had early access to this new feature, and he was nice enough to record a video showing how it works and list a wide range of possible use cases for Graph Search. Definitely check it out.
5. The Facebook Measurement Landscape In 2013
Author: Serena Goldberg, Likeable Media
Why Read it?
Serena makes some interesting predictions about how Pages will measure success on Facebook this year. She hints at a movement away from focusing on fan count and more towards extracting value from these fans. She believes targeting will play a big factor in this, and I would agree.
4. The People Behind Graph Search
Author: ‘Facebook Design‘
Why Read it?
This is just a really cool post by Facebook. They’ve given us the Faces behind their new, hyped product Graph Search. Their roles range from designers and researchers to linguists and content strategists. Overall, just a very cool move by Facebook.
3. 19 Nonprofit Facebook Page Status Ideas You Can Steal
Author: John Haydon, JohnHaydon.com
Why Read it?
Lots of great, actionable tips here. While the title says it’s for non-profits, these are great for any page, especially those with a small budget on Facebook! Try some out and let us know what ones work the best.
2. Do Like Sources Unfairly Flag Your Facebook Page for Buying Likes?
Author: Jon Loomer, JonLoomer.com
Why Read it?
Jon brings up a very interesting point here. Some people have pointed fingers at different brands who have substantial following in countries they do limited/no business in. While it’s a possibility they have these fans because they bought them [on the cheap!], it’s really impossible to prove. Jon goes in detail here as to why it’s dangerous to come to a quick conclusion based on this. Great read.
1. The 13 Secrets of Successful Facebook Marketing for Small Business
Author: Rich Brooks, TheMarketingAgents.com
Why Read it?
Rich talks about just about everything you need to know about Facebook as a small business– and does so in great detail with great examples. He covers everything from initial set up to EdgeRank and Insights. This is definitely a must-read for the beginner and even a good refresher for those who feel like they know their stuff.
That does it for this week! Don’t forget to also check out my last post on how to make sure you’re getting the most out of your link posts!
Mike
