There’s so much helpful information around the web about Facebook Marketing. There are so many people who want that information. But it’s tough to find the best information, as it’s scattered throughout the web and mixed in with other blog posts and information that isn’t very useful. Hopefully this changes everything. I’ve put a ton of time and effort into creating this list, so all I ask is that if this helps you in some way, please share it! Without further ado, here’s the big list:
Note: Clicking on any link will automatically open the link in a new tab.
For Beginners
- The Beginner’s Guide to Facebook via Mashable.com
- Facebook Marketing: A Comprehensive Guide for Beginners via KissMetrics.com
- How to Create a Facebook Business Page in 5 Simple Steps (With Video!) via HubSpot.com
- How to Evaluate Your Facebook Page [CHECKLIST] via ShortStack.com
General Resources Provided By Facebook
- Facebook Help Center
- Facebook for Business Resource Center
- Facebook Marketing Page
- Facebook Pages Page
- Facebook Resource Guides
- Facebook Studio Page
- Facebook Advertising Center
Facebook Marketing News Resources
Facebook Marketing Blogs
- SocialMediaExaminer – Facebook Section
- Jon Loomer Digital Blog
- Mari Smith’s Blog
- Social Fresh Blog
- HubSpot Blog
- Likeable Media Blog – Facebook Section
- PostRocket Blog (which you’re on now)
People Who Really Know Facebook Marketing*
Facebook Rules & Regulations
- Facebook Page General Guidelines via Facebook.com
- What you CANNOT do on Facebook. Page admins take note of these rules via MarketingGum.com
- The (Lack Of) Clarity In Facebook’s New 20 Percent Text Rule via SocialFresh.com
- Facebook Advertising Guidelines: Use of Imagery via JonLoomer.com
How-To’s
- How to Manage Your Facebook Marketing in 30 Minutes a Day via BlogHer.com
- How to use Sponsored Page Posts to reach your target audience in the News Feed via PageLever.com
- How to Easily Add a Facebook Admin to Your Page via AndreaVahl.com
- How to Use Facebook’s ‘Custom Audiences’ Feature for More Strategic Ad Targeting via HubSpot.com
- How to Track Facebook Ad Success via JonLoomer.com
- How to Install the Facebook Recommendations Bar via AndreaVahl.com
- How to Edit Facebook Timeline Featured Likes via JonLoomer.com
Facebook Pages (General)
- 12 Facebook Page Functions You Might Have Missed via IgniteSocialMedia.com
- Facebook Marketing Down to the Core – 4 Factors of Post Optimization via PostRocket Blog
- 20 Changes Facebook Made In 2012 That Impacted Marketers via SocialFresh.com
- The Ultimate Complete Final Social Media Sizing Cheat Sheet via LunaMetrics.com
- 13 Terrifying Facebook Mistakes That Can Scare Your Fans Away via ConstantContact.com
- 8 Reasons Your Page Isn’t Being Liked On Facebook via MeMarketingServices.com
- Why You Should Never Buy Facebook Fans! The Facts! via Fans2Page.com
Facebook Timeline
- Facebook Timeline: The Complete Guide via Mashable.com
- Facebook Timeline for Business Pages – 21 Key Points To Know via MariSmith.com
- 5 Ways to Enhance Your Facebook Timeline Page With Images via SocialMediaExaminer.com
Facebook Post Types
- Understanding the 6 Facebook Post Types (Now 7 with Offers) via PracticalECommerce.com
- How to Ensure You’re Getting the Most out of Your Link Posts on Facebook via PostRocket Blog
- Photos on Facebook Generate 53% More Likes Than the Average Post via HubSpot.com
- 19 Facebook Page Status Ideas You Can Steal via JohnHaydon.com
Facebook Post Timing
- There’s No Such Thing as a Universal ‘Best Time’ to Post on Facebook via PostRocket Blog
- The Best Time to Post on Facebook is the Worst Time via JonLoomer.com
Facebook Posting Frequency
- 4 BIG Reasons You Should Be Posting to Your Facebook Page MORE Than 1x Per Day via PostRocket Blog
- Study: Facebook Pages Shouldn’t Post More Than 1x Every 3 hours via TechCrunch.com
Facebook Insights
- Facebook Insights Glossary of Terms via JonLoomer.com
- Tutorial: Where Are Your Fans? How to Understand Geography on Facebook via JonLoomer.com
- Major Facebook Insights Changes You Need To Know About! via PostRocket Blog
- 6 Numbers from Facebook Insights that Actually Matter via PostRocket Blog
Facebook Offers
- How and Why to Use Facebook Offers via AndreaVahl.com
- Facebook Launches ‘Facebook Offers’ For Businesses via MariSmith.com
- How to Use Facebook Offers to Grow Your Email List via JonLoomer.com
Facebook Page Apps
- Why Facebook Timeline Apps? via AmyPorterfield.com
- Top 10 Facebook Apps for Building Custom Pages & Tabs via SocialMediaExaminer.com
Other Facebook Features
- Everything You Need to Know About the Facebook Ticker via AndreaVahl.com
- Facebook Allows Users To Sign Up for Page Notifications via SocialFresh.com
- How to Use Facebook Power Editor via JonLoomer.com
Facebook Advertising
- A Simple Breakdown of All Your Facebook Advertising Options via HubSpot.com
- 5 Facebook Ad Tools and Strategies Used by Successful Marketers via JonLoomer.com
- The Best Facebook Advertising Tips from Amy Porterfield via AndreaVahl.com
- 5 Dead Simple Ways to Track Social Media ROI via Mashable.com
- Glossary of Facebook Ad Types and Terms via JonLoomer.com
Graph Search
- Facebook Graph Search Introduction via Facebook.com
- Facebook Graph Search Review: How it Works via SocialMediaExaminer.com
- How to Optimize Your Facebook Page for Facebook Graph Search via SocialMediaExaminer.com
- Facebook Graph Search: The Experts Speak via JonLoomer.com
Facebook Contests
- The Reality of Facebook Promotions via SocialMediaExplorer.com
- 3 Tips to Help You Run Your Facebook Contest the Right Way via AndreaVahl.com
- Posting your Contest or Promotion to Facebook Timeline – Best Practices via Tabsite.com
- 4 Mistakes That Will Get Your Facebook Contest Shut Down via AllFacebook.com
Facebook Lists
- Facebook introduces interests lists to organize News Feed by topics via InsideFacebook.com
- How To Take Back Control Of Your Facebook News Feed (With Lists) via MariSmith.com
Facebook EdgeRank
- Facebook EdgeRank 101 via PostRocket Blog
- 4 Factors That Determine Whether Your Facebook Content Gets Seen via JohnHaydon.com
- A Marketer’s Defense of Facebook EdgeRank via PostRocket Blog
- Facebook EdgeRank: The Truth About Page Feed Reach and Promoted Posts via SearchEngineJournal.com
- 9 Surefire Ways to Obliterate Facebook’s EdgeRank Algorithm via InboundMarketingAgents.com
Facebook Reach
- 5 Things You Don’t Know About Facebook Exposure via Inc.com
- 13 ways to boost your Facebook Page reach via SocialBrite.org
- 5 Tips to Maximize Your Brand’s Facebook Reach via Mashable.com
- The Simple Reason Facebook Pages Are Losing Reach: Negative Feedback via SocialFresh.com
- Viral Reach Skyrockets Due to Facebook’s Major Insights Fix via EdgeRankChecker.com
- Facebook Posts Get Half Their Reach Within 30 Minutes of Being Published via MarketingCharts.com
Facebook Engagement
- 5 Killer Image Strategies to Skyrocket Your Facebook Engagement via AmyPorterfield.com
- 9 Facebook Marketing Strategies to Build Super Fans via SocialMediaExaminer.com
- 10 Powerful Tips to Increase Fan Engagement on Facebook via JeffBullas.com
- The Typical Facebook Post Receives 0.03% Negative Feedback via EdgeRankChecker.com
Tips and Tricks
- Strategies for Effective Facebook Posts: A Timeline Analysis via BuddyMedia.com
- 7 Ways To Craft Your Facebook Posts For Maximum Shares via MariSmith.com
- 4 Tips To Increase Your Facebook Page Reach Without Paying via PostRocket Blog
- 8 Must-Know Facebook Tips for Small Businesses via ShortStack.com
- 9 Facebook Ad Expert Tips to Create Bigger Results with Your Facebook Ads via AmyPorterfield.com
- 7 Easy Ways to Increase Your Page’s EdgeRank via PostRocket Blog
- 8 Ways to Improve Your Facebook Edgerank, Engagement, and Success via KairayMedia.com
- 9 Facebook Marketing Tips From Top Experts via SocialMediaExaminer.com
Facebook Groups
- How to Use Secret Facebook Groups to Enhance Your Business via SocialMediaExaminer.com
- Facebook Pages vs Facebook Groups via TheSocialSkinny.com
Helpful Infographics
- 14 Ways To Get More Facebook Shares [INFOGRAPHIC] via MariSmith.com
- [INFOGRAPHIC] Facebook EdgeRank 101 – Class is Now in Session via PostRocket Blog
- Sold on Facebook – Social Commerce (Infographic) via GetAmbassador.com
- 17 Survival Tips for Facebook Marketing [INFOGRAPHIC] via PostRocket Blog
Facebook Statistics
- Facebook sees 3.2 billion likes and comments each day via SocialFresh.com
- 10 of the Latest Facts, Figures and Statistics about Facebook via JeffBullas.com
- 12 Revealing Marketing Stats About Facebook for Business via HubSpot.com
Facebook Marketing Success Stories
- Top 10 Small Business Facebook Pages: 2012 Winners! via SocialMediaExaminer.com
- 75,626 Facebook Fans in One Year via BlakeJamieson.com
- 10 Examples of Facebook Ads That Actually Work (And Why) via HubSpot.com
Facebook Content Ideas and Strategies
- 5 Content Ideas For Local Businesses On Facebook via JonLoomer.com
- The 70/20/10 Facebook Rule (for Post Content) via SnapMarketPlace.com
- 11 Factors That Drive a Facebook Content Plan That Works via JonLoomer.com
- The 13 Secrets of Successful Facebook Marketing for Small Business via TheMarketingAgents.com
FAQ’s Answered in Detail
- Are Facebook’s Promoted Posts Worth It? via AndreaVahl.com
- Why Do Facebook Users ‘Like’ Pages? via PostRocket Blog
- What are the biggest social media marketing mistakes people make? via SocialMediaExplorer.com
- Answers to Your Top 10 Questions About Facebook via HubSpot.com
Advanced Strategies
- 4 Facebook Plugins to Drive More Traffic to Your Content via AndreaVahl.com
- 12 Ways To Optimize Your Facebook Marketing During the Holidays via MariSmith.com
- Domain Sponsored Story: How to Promote Shares From Your Website via JonLoomer.com
Other
- 5 Ways to Control Your Facebook Privacy via SocialMediaExaminer.com
- How To Contact Facebook: A Directory of 120+ Forms via MariSmith.com
———-
That’s it for Version 1.0 of this list. To make this the best resource for all the best posts on Facebook Marketing, I’ll be updating it at least once a week with the best new posts and any older ones that I missed (and are still relevant). But I still need your help, there’s no way I can find ALL the best posts by myself. Please let me know what great posts I left out in the comments and I’ll add them (and credit you in this post for contributing!).
PS – Thanks to all the amazing Facebook Marketers who took the time out of their busy lives to write all these great posts. Without you, a list like this wouldn’t be possible.
This list was carefully created and curated by Mike Maghsoudi, co-founder of PostRocket. You can also reach him on Twitter if you come across (or have written) any other posts that you think deserve a spot on this list. For more on PostRocket and how it can help you with your Facebook Marketing efforts, click here.
Mike
