This the second edition of our new weekly series highlighting the best posts of the week in Facebook Marketing from around the web. Subscribe to our blog at the box on the right to get this and our other posts sent to your inbox! 
10. Facebook Lowers Bar For Promoted Posts, Offers To 100 Fans
Author: Justin Lafferty, AllFacebook
Why Read It?
If you’re just starting out with your Facebook Page, or you’ve struggled to get to [what was] that all-important 400-fan mark, this is big news for you! You’ll now be able to use one of the most popular advertising features Facebook has created.
9. How to Engage Your Audience and Grow Your E-mail List with Facebook Contests
Author: Andrea Vahl, JonLoomer.com
Why Read It?
This is a great post because it talks about running Facebook Contests the right way– with a well-thought plan and goals in mind. Too many Pages run contests just for the sake of running a contest— thinking this proves their Facebook marketing savvy. If you’re thinking of running a contest in the future, look no further, Andrea has broken down every detail you need to know.
8. The Power of One: Why Every Customer Matters
Author: Tiffany Hopkins, Likeable Media
Why Read It?
This is just a really cool post– it cites a few examples of Facebook fans posting influential thoughts/ideas on the walls of large companies– and how these companies responded. Some did better than others, but the real lesson here is that when fans talk, you need to listen– and respond!
7. News Feed is the next Facebook pillar in need of an overhaul
Author: Brittany Darwell, InsideFacebook
Why Read It?
This is a somewhat speculative piece, but it seems to have some legitimacy behind it, as whisperings by Facebook’s VP of Product are cited. When you think about it, News Feed is probably due for a radical change. Darwell points out what some of these changes may look like, and I wouldn’t be surprised if she was on point with her predictions.
6. Evaluate Your Facebook Page With This Simple Checklist [INFOGRAPHIC]
Author: Pamela Vaughan, Hubspot
Why Read It?
There’s nothing too crazy here, but it’s a beautiful graphic that will help you make sure you have all your bases covered when it comes to your Page. Check it out, double check your page, and move on knowing that your page isn’t missing anything essential.
5. Eight Steps to Prepare Your Facebook Page for Graph Search
Author: John Haydon, JohnHaydon.com
Why Read It?
There’s still some confusion in the air about the implications of Graph Search for your Page. John does a great job of educating readers of the relevant impact of Graph Search and a variety ways to prepare for what hopefully is a great new way for more Facebook users to discover, engage, and re-engage with your Page. Check it out.
4. Does Your Content Play By Facebook’s New 20 Percent Rule?
Author: Adam Rosenberg, SocialFresh
Why Read It?
In case you haven’t heard, Facebook has implemented a new rule that cover images and promoted post images cannot include more than 20% text. According to Adam and many others, Facebook is very serious about this. Note that you can still post whatever you’d like to your page, but if you plan on promoting your posts, this is very important. Adam cites an easy way for you to measure your photos against this new rule. Check it out!
3. Going Beyond the Standard Facebook Page Insights Reports
Author: John Haydon, JonLoomer.com
Why Read It?
To put it simply, this stuff is really freaking important. Insights is an amazing resource that’s totally under-utilized by Facebook marketers. I applaud Facebook for their generosity/transparency in giving us all this data (Twitter doesn’t!). Anyway, John’s piece is awesome. Just read it!
Author: Drew Olanoff, TechCrunch
Why Read It?
Well, the title covers the story pretty thoroughly, but this is really important. Despite the fact that most people know mobile is huge, they optimize their Facebook marketing efforts around desktop. Make sure your page/posts/apps/etc work and look properly on mobile too! Also, there’s a pretty cool video of a fireside chat with Zuck in this article, check it out!
1. 8 Reasons Your Page Isn’t Being Liked On Facebook
Author: Mandy Edwards, MeMarketing
Why Read It?
Mandy points out some common mistakes people make. While I don’t necessarily agree that all these mistakes dissuade Facebook users from liking your page, they are [all too common] mistakes. One of the worst mistakes she mentions is posting completely irrelevant content. I couldn’t agree more– it’s ok to mix it up and be fun once in a while, but try to stay relevant! Negative feedback will cripple your page!
Don’t forget to check out my post on why EdgeRank isn’t so bad for Pages
*This list includes articles from 1/19-2/1
Mike
