Here’s our third lesson on Facebook EdgeRank! Don’t forget to catch up on lessons one and two and subscribe to our blog for future lessons
[INFOGRAPHIC] Facebook EdgeRank 102 – Understanding How News Feed Stories Are Filtered
72Our Second EdgeRank Infographic! Check out the first one here. Click on the graphic to view the full-size version. If you’d like to embed this infographic on your website, please be sure to properly cite where it came from Subscribe to our blog at the box on the right to make sure you don’t miss out [...]
Photos Continue to Dominate the Facebook Newsfeed
2I wrote a post about 8 months ago explaining why photos are (generally) the best post type on Facebook for Pages. As you know, Facebook has changed quite a bit in the past 8 months. With the introduction of the new News feed, I thought it would be a good idea to revisit that post [...]
What Does Facebook’s New News Feed Mean For Facebook Pages?
7If you haven’t heard about Facebook’s News Feed redesign, you’ve probably been living under a rock the past 24 hours. I’m not going to bore you with information you already know by now. Instead, I’m going to tell you what this new design means for your business, your Facebook Page, and your Facebook Marketing efforts [...]
The Big List – All The Resources You Need to Answer Your Facebook Marketing Questions
6There’s so much helpful information around the web about Facebook Marketing. There are so many people who want that information. But it’s tough to find the best information, as it’s scattered throughout the web and mixed in with other blog posts and information that isn’t very useful. Hopefully this changes everything. I’ve put a ton [...]
A Marketer’s Defense of Facebook EdgeRank
12Yes, you read that title correctly. I’m a Facebook marketer who actually is going to defend Facebook EdgeRank and explain how and why it’s actually good for Facebook Pages. I know it’s not going to be easy to convince you EdgeRank is good– or dare I say great– for Facebook Pages. But before you come [...]
The Numbers Don’t Lie, Text-Only Posts Outperforming Photos for Facebook Pages
12About two weeks ago, I stumbled across a post from Taco Bell in my newsfeed. The post was an important one for the fast-food giant– announcing free Doritos Locos tacos at all locations the following Tuesday. I was pretty surprised to see that the post looked like this– without an accompanying photo! If this was [...]
[INFOGRAPHIC] Facebook EdgeRank 101 – Class is Now in Session
147This is the first of our upcoming series of infographics on Facebook Page Marketing. Each week, we’ll be publishing a new infographic covering Facebook-related topics. Subscribe to our blog to make sure you don’t miss out on any new posts or graphics! Don’t forget to share/tweet/pin/etc! Updated 10/23/12: New Post: 2 HUGE Ways Facebook Pages are at a [...]
5 Facebook Pages That Will Keep You Up-To-Date on Facebook’s Ever-Changing Platform
4For those of us who work in Facebook Marketing, it’s both important and difficult to stay up-to-date on the latest changes and best practices for Facebook Pages. After all, Facebook is changing more often than ever. Everything from a small tweak in Facebook’s EdgeRank algorithm to the revamp of Pages to Timeline affects a Page’s performance. [...]
Do Sweepstakes Actually Help (or Hurt) Your Facebook Page?
5Ever since Facebook Pages were introduced in 2007, everyone from small business owners to Fortune 500 company executives turned to promotions– contests, sweepstakes, and giveaways– to boost their fan bases and increase engagement. It seemed like a no-brainer, as that’s what fans said they wanted (as seen below). But no one thought of the long-term [...]