The PostRocket Blog on Facebook Marketing
Your resource for anything and everything you need to maximize your Facebook Page performance.
I wrote a post about 8 months ago explaining why photos are (generally) the best post type on Facebook for Pages. As you know, Facebook has changed quite a bit in the past 8 months. With the introduction of the new News feed, I thought it would be a good idea to revisit that post [...]
Just like everyone else, Facebook marketers make mistakes. Just like any other type of mistake, some are acceptable and some are flat out inexcusable. In Facebook marketing, it’s important to avoid these blunders, as some can result in negative feedback from your fans, which is “the silent killer” of Facebook Pages. Let’s take a look [...]
If you haven’t heard about Facebook’s News Feed redesign, you’ve probably been living under a rock the past 24 hours. I’m not going to bore you with information you already know by now. Instead, I’m going to tell you what this new design means for your business, your Facebook Page, and your Facebook Marketing efforts [...]
There’s been a lot of talk around the web the past couple weeks about ‘reach’ for Facebook Page posts. It all started when Facebook admitted to a bug in Insights which resulted in the misreporting of reach across most –or more likely all– Facebook Pages (more details on this later). This opened the door for [...]
There’s so much helpful information around the web about Facebook Marketing. There are so many people who want that information. But it’s tough to find the best information, as it’s scattered throughout the web and mixed in with other blog posts and information that isn’t very useful. Hopefully this changes everything. I’ve put a ton [...]
Facebook marketers have obsessed over figuring out the best time to post on Facebook for years now. So much time, money, and effort has been put into finding an answer to this problem. Heck, it’s one of the main reasons we started PostRocket. But one major issue I’ve seen in the approach taken by many [...]
One of the main priorities of Facebook Page owners is to drive traffic back to their business website/blog. I know this is obvious– but I mention it because there’s an interesting problem that Pages face regarding link-type posts on Facebook. Simply put, link posts don’t perform nearly as well as other types of posts on [...]
Over the past several years, Facebook has created some amazing tools to empower businesses with the ability to build brand awareness and drive sales through their platform. However, Facebook (like everything and everyone else) is far from perfect. There are a few things that simply make no sense– and really put Pages in a position [...]
Ever since Facebook Pages were introduced in 2007, everyone from small business owners to Fortune 500 company executives turned to promotions– contests, sweepstakes, and giveaways– to boost their fan bases and increase engagement. It seemed like a no-brainer, as that’s what fans said they wanted (as seen below). But no one thought of the long-term [...]
Yesterday, Facebook made some major changes to Insights that are sure to put a smile on your face. For the first time, Facebook Page owners can see post-level metrics that apply SOLELY to PEOPLE WHO LIKE YOUR PAGE (YOUR FANS). These fan-specific metrics that are now available via post-level Insights export [pictured above] include: Post [...]