The PostRocket Blog on Facebook Marketing
Your resource for anything and everything you need to maximize your Facebook Page performance.
Just like everyone else, Facebook marketers make mistakes. Just like any other type of mistake, some are acceptable and some are flat out inexcusable. In Facebook marketing, it’s important to avoid these blunders, as some can result in negative feedback from your fans, which is “the silent killer” of Facebook Pages. Let’s take a look [...]
There’s been a lot of talk around the web the past couple weeks about ‘reach’ for Facebook Page posts. It all started when Facebook admitted to a bug in Insights which resulted in the misreporting of reach across most –or more likely all– Facebook Pages (more details on this later). This opened the door for [...]
Facebook marketers have obsessed over figuring out the best time to post on Facebook for years now. So much time, money, and effort has been put into finding an answer to this problem. Heck, it’s one of the main reasons we started PostRocket. But one major issue I’ve seen in the approach taken by many [...]
One of the main priorities of Facebook Page owners is to drive traffic back to their business website/blog. I know this is obvious– but I mention it because there’s an interesting problem that Pages face regarding link-type posts on Facebook. Simply put, link posts don’t perform nearly as well as other types of posts on [...]
As a Facebook Page owner, you’re always on the lookout for different ways to increase your reach without dipping into your wallet. Yes, Facebook provides some great tools like Sponsored Stories and Promoted Posts– but using these tools regularly can cost thousands of dollars per year. For most businesses, this cost simply isn’t feasible. For [...]
It’s no secret that photos are the best performing post type for Facebook Pages. The data, pictured below, proves it. But no one has answered the most basic question: Why? I know what you’re thinking…”Why does the ‘why’ matter? This works!” Well, it’s pretty simple. Facebook is constantly changing. In fact, they’re pushing changes twice [...]
Let’s face it. Facebook Insights are an absolute nightmare. There’s a ton of valuable data within Insights, but it’s often surrounded by useless data. For those of us brave enough to click on the ‘Export Data’ button (pictured below), it gets even worse. Facebook tosses hundreds of additional metrics at you in a painfully difficult [...]