The PostRocket Blog on Facebook Marketing
Your resource for anything and everything you need to maximize your Facebook Page performance.
One of the main priorities of Facebook Page owners is to drive traffic back to their business website/blog. I know this is obvious– but I mention it because there’s an interesting problem that Pages face regarding link-type posts on Facebook. Simply put, link posts don’t perform nearly as well as other types of posts on [...]
Over the past few years, big brands have flocked to Facebook, making it a major part of their marketing strategies. They’ve done this for an obvious reason– the astronomical number of users on Facebook, which recently topped 1 billion. Some of these brands have done an amazing job marketing on Facebook– and their success can teach [...]
As a Facebook Page owner, you’re always on the lookout for different ways to increase your reach without dipping into your wallet. Yes, Facebook provides some great tools like Sponsored Stories and Promoted Posts– but using these tools regularly can cost thousands of dollars per year. For most businesses, this cost simply isn’t feasible. For [...]
This is the second infographic from our weekly series of infographics on Facebook Page Marketing. Each week, we’ll be publishing a new infographic covering Facebook-related topics. Updated 10/23/12: New Post: 2 HUGE Ways Facebook Pages are at a Disadvantage in the Newsfeed [Update 10/5 - New post - What's Going on with your Facebook Page Reach?] 1. [...]
For those of us who work in Facebook Marketing, it’s both important and difficult to stay up-to-date on the latest changes and best practices for Facebook Pages. After all, Facebook is changing more often than ever. Everything from a small tweak in Facebook’s EdgeRank algorithm to the revamp of Pages to Timeline affects a Page’s performance. [...]