The PostRocket Blog on Facebook Marketing
Your resource for anything and everything you need to maximize your Facebook Page performance.
There’s so much helpful information around the web about Facebook Marketing. There are so many people who want that information. But it’s tough to find the best information, as it’s scattered throughout the web and mixed in with other blog posts and information that isn’t very useful. Hopefully this changes everything. I’ve put a ton [...]
This is the first of what we hope to be many more guest posts on the PostRocket Blog. Thanks to our friend Elizabeth Yin from LaunchBit for this great post that highlights the power of Facebook’s ‘share’ and ‘like’ buttons across the web (and not just on Facebook!). Feel free to reach out if you’d [...]
Facebook marketers have obsessed over figuring out the best time to post on Facebook for years now. So much time, money, and effort has been put into finding an answer to this problem. Heck, it’s one of the main reasons we started PostRocket. But one major issue I’ve seen in the approach taken by many [...]
Yes, you read that title correctly. I’m a Facebook marketer who actually is going to defend Facebook EdgeRank and explain how and why it’s actually good for Facebook Pages. I know it’s not going to be easy to convince you EdgeRank is good– or dare I say great– for Facebook Pages. But before you come [...]
One of the main priorities of Facebook Page owners is to drive traffic back to their business website/blog. I know this is obvious– but I mention it because there’s an interesting problem that Pages face regarding link-type posts on Facebook. Simply put, link posts don’t perform nearly as well as other types of posts on [...]
Over the past few years, big brands have flocked to Facebook, making it a major part of their marketing strategies. They’ve done this for an obvious reason– the astronomical number of users on Facebook, which recently topped 1 billion. Some of these brands have done an amazing job marketing on Facebook– and their success can teach [...]
As a Facebook Page owner, you’re always on the lookout for different ways to increase your reach without dipping into your wallet. Yes, Facebook provides some great tools like Sponsored Stories and Promoted Posts– but using these tools regularly can cost thousands of dollars per year. For most businesses, this cost simply isn’t feasible. For [...]
About two weeks ago, I stumbled across a post from Taco Bell in my newsfeed. The post was an important one for the fast-food giant– announcing free Doritos Locos tacos at all locations the following Tuesday. I was pretty surprised to see that the post looked like this– without an accompanying photo! If this was [...]
Over the past several years, Facebook has created some amazing tools to empower businesses with the ability to build brand awareness and drive sales through their platform. However, Facebook (like everything and everyone else) is far from perfect. There are a few things that simply make no sense– and really put Pages in a position [...]
The most successful businesses thrive because they understand their customers at a deep level. The most successful Facebook pages are no different. So let’s look at a question that isn’t asked often enough: Why do Facebook users like Pages? Understanding this question can help page owners (that’s you!) deliver value to their fans as well [...]