The PostRocket Blog on Facebook Marketing

Your resource for anything and everything you need to maximize your Facebook Page performance.


Tag Archives: Brands

Jamba Juice - Product Post

How to Drive Engagement on Your Page— According to Facebook

2

Facebook recently published the results of an internal study regarding what post topics drive engagement.  These results validate an obvious assumption– your Facebook fans do not want to see your sales pitch in their Newsfeeds.  So what do your fans want to see?  What type of content will they (gasp!) value and willingly engage with?  Facebook breaks down [...]

Walmart Cover Photo

Under The Microscope: Cover Photos

1

When Facebook users click on a link that takes them to a brand page, they’ll be greeted with a 851×315 pixel banner that covers a significant portion of their browser.  Facebook has named this banner the ‘cover photo’, and brands are faced with the challenge of picking an image that expresses their brand and inspires [...]