The PostRocket Blog on Facebook Marketing

Your resource for anything and everything you need to maximize your Facebook Page performance.


Tag Archives: EdgeRank

Facebook Marketing Page

5 Facebook Pages That Will Keep You Up-To-Date on Facebook’s Ever-Changing Platform

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For those of us who work in Facebook Marketing, it’s both important and difficult to stay up-to-date on the latest changes and best practices for Facebook Pages. After all, Facebook is changing more often than ever. Everything from a small tweak in Facebook’s EdgeRank algorithm to the revamp of Pages to Timeline affects a Page’s performance. [...]

iPad Sweepstakes

Do Sweepstakes Actually Help (or Hurt) Your Facebook Page?

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Ever since Facebook Pages were introduced in 2007, everyone from small business owners to Fortune 500 company executives turned to promotions– contests, sweepstakes, and giveaways– to boost their fan bases and increase engagement.  It seemed like a no-brainer, as that’s what fans said they wanted (as seen below). But no one thought of the long-term [...]

MightyText Facebook Post

The Best Post Type on Facebook is Photos– But Why?

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It’s no secret that photos are the best performing post type for Facebook Pages.  The data, pictured below, proves it.  But no one has answered the most basic question: Why? I know what you’re thinking…”Why does the ‘why’ matter? This works!” Well, it’s pretty simple.  Facebook is constantly changing.  In fact, they’re pushing changes twice [...]

Facebook Insights Real Time

Real-Time Insights? Yes, Please!

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The waiting days are over.  No more wondering for two-to-three days whether or not your page post was a hit with your fans.  Facebook recently announced some great changes to pages, with one being real-time insights.  This has a significant impact on pages, as social marketers can now watch post performance as it happens in [...]