The PostRocket Blog on Facebook Marketing
Your resource for anything and everything you need to maximize your Facebook Page performance.
Our Second EdgeRank Infographic! Check out the first one here. Click on the graphic to view the full-size version. If you’d like to embed this infographic on your website, please be sure to properly cite where it came from Subscribe to our blog at the box on the right to make sure you don’t miss out [...]
This the fifth edition of our new weekly series highlighting the best posts of the week in Facebook Marketing from around the web. Subscribe to our blog at the box on the right to get this and our other posts sent to your inbox! 10. 4 Factors That Determine Whether Your Facebook Content Gets Seen Author: John [...]
This the fourth edition of our new weekly series highlighting the best posts of the week in Facebook Marketing from around the web. Subscribe to our blog at the box on the right to get this and our other posts sent to your inbox! Too many great posts, so I had to include 11 this [...]
This the third edition of our new weekly series highlighting the best posts of the week in Facebook Marketing from around the web. Subscribe to our blog at the box on the right to get this and our other posts sent to your inbox! [Edit 2/13/13 - I totally missed this great post from Blake [...]
About two weeks ago, I stumbled across a post from Taco Bell in my newsfeed. The post was an important one for the fast-food giant– announcing free Doritos Locos tacos at all locations the following Tuesday. I was pretty surprised to see that the post looked like this– without an accompanying photo! If this was [...]
For those of us who work in Facebook Marketing, it’s both important and difficult to stay up-to-date on the latest changes and best practices for Facebook Pages. After all, Facebook is changing more often than ever. Everything from a small tweak in Facebook’s EdgeRank algorithm to the revamp of Pages to Timeline affects a Page’s performance. [...]
Ever since Facebook Pages were introduced in 2007, everyone from small business owners to Fortune 500 company executives turned to promotions– contests, sweepstakes, and giveaways– to boost their fan bases and increase engagement. It seemed like a no-brainer, as that’s what fans said they wanted (as seen below). But no one thought of the long-term [...]
It’s no secret that photos are the best performing post type for Facebook Pages. The data, pictured below, proves it. But no one has answered the most basic question: Why? I know what you’re thinking…”Why does the ‘why’ matter? This works!” Well, it’s pretty simple. Facebook is constantly changing. In fact, they’re pushing changes twice [...]
The waiting days are over. No more wondering for two-to-three days whether or not your page post was a hit with your fans. Facebook recently announced some great changes to pages, with one being real-time insights. This has a significant impact on pages, as social marketers can now watch post performance as it happens in [...]