The PostRocket Blog on Facebook Marketing
Your resource for anything and everything you need to maximize your Facebook Page performance.
Over the past few years, big brands have flocked to Facebook, making it a major part of their marketing strategies. They’ve done this for an obvious reason– the astronomical number of users on Facebook, which recently topped 1 billion. Some of these brands have done an amazing job marketing on Facebook– and their success can teach [...]
This is the second infographic from our weekly series of infographics on Facebook Page Marketing. Each week, we’ll be publishing a new infographic covering Facebook-related topics. Updated 10/23/12: New Post: 2 HUGE Ways Facebook Pages are at a Disadvantage in the Newsfeed [Update 10/5 - New post - What's Going on with your Facebook Page Reach?] 1. [...]
Ever since Facebook Pages were introduced in 2007, everyone from small business owners to Fortune 500 company executives turned to promotions– contests, sweepstakes, and giveaways– to boost their fan bases and increase engagement. It seemed like a no-brainer, as that’s what fans said they wanted (as seen below). But no one thought of the long-term [...]
Have you been wondering why your Facebook posts only reach a small percentage of your fans? The answer is EdgeRank, Facebook’s Newsfeed filtering algorithm that decides what updates are important to each user and should be shown– as well as those that aren’t important and are ignored. We recently posted a crash-course in EdgeRank that [...]
Facebook recently published the results of an internal study regarding what post topics drive engagement. These results validate an obvious assumption– your Facebook fans do not want to see your sales pitch in their Newsfeeds. So what do your fans want to see? What type of content will they (gasp!) value and willingly engage with? Facebook breaks down [...]
When Facebook users click on a link that takes them to a brand page, they’ll be greeted with a 851×315 pixel banner that covers a significant portion of their browser. Facebook has named this banner the ‘cover photo’, and brands are faced with the challenge of picking an image that expresses their brand and inspires [...]
Facebook has decided to make it much easier for the biggest brands and celebrities to reach a vast majority of their fans on a regular basis– but these pages will certainly have to pony up a pile of cash in exchange for this premium feature. With Reach Generator, CPC (pay per-click) and CPM (pay [...]
The waiting days are over. No more wondering for two-to-three days whether or not your page post was a hit with your fans. Facebook recently announced some great changes to pages, with one being real-time insights. This has a significant impact on pages, as social marketers can now watch post performance as it happens in [...]